As part of the 'Strength Made Me' Campaign, we created a behind-the-scenes interview with Serena, showcasing her personal connection to strength and the transformative role of Tonal in her journey. By combining her interview responses with on-set BTS footage, we crafted a longer-form video content to differentiate for the shorter-form campaign assets.

UGC X Serena

Serena brought conversational prompts to life with her energetic personality and insightful perspectives on strength training and Tonal in these UGC style assets. This UGC content simultaneously drove awareness and authenticity.

Results:

Tonal saw a significant lift among key metrics surrounding awareness, sentiment, and traffic. Our campaign work had an immediate impact on the business and on the cultural conversation.