Women's Fund of Omaha "Nothing Punny" Campaign
Role: Art Director & Designer
ECD: Gary Mueller CD/AD: Matt Herrmann CW: Bruce Dierbeck, Evan Stremke, Matt McNulty Illustrator: Shawn Holpher Retoucher: Anthony Giacomino Pre-Roll Production: Blend Studios
As Adweek, put it "Congrats, Omaha, You Now Have the Country's Most Disgusting Billboards." The "Nothing Punny" Campaign plastered clever wordplay headlines associated with STDs all around Omaha. Headlines were illustrated with a realistic flesh appearance to make them extra cringeworthy and give them additional word-of-mouth value. Just check out some of the comments on their social platforms.
Awards: Merit Award in the Graphis Advertising Annual 2017, Merit Award in the Graphis Poster Annual 2017 for "His and Herpes" and a Bronze Medal for PSA Integrated Campaign at the 2016 Milwaukee 99 Award Show.