Great news travels fast.

We harnessed the power of culture to create the ‘Good News for Great Hair’ campaign, showcasing the rapid spread of news while also launching Sephora's curated hair care section - their biggest category expansion since skin care.

From concept to end production, I ensured seamless coordination between Sephora’s internal team to bring the concept to life across various platforms, from TV to online video (OLV), out-of-home (OOH), and in-store assets.

Results: Best performing ATL spot of all time, driving the most client acquisitions