AT&T 28 Days
Role: Art Director
ECD/SVP: Shanteka Sigers CD/Director: Carter Pagel CD: Rob Story Sr. CW: Leonard Rader Sr. AD: Sergio Gomez Designer: Claudia Aparicio-Gamundi Illustrator: Val Mayerik
For the 10th anniversary of AT&T 28 Days, we tied history to the future by using influencers to tell stories from the past in the "History By Us" campaign. I worked closely with the creative team to art direct and produce these videos collaborating with influencers Maya Washington, Denzel Dion and Khadi Don.
Resulting in AT&T’s most successful Black History Month campaign to date with 778k views and 47k likes in February.
*Extra Creative*
In addition to creating and developing a full scope of work for the “History By Us” campaign, I creative directed and worked with illustrator Charles Chaisson to bring portraits of historical Black figures to life for a series of “Did You Know” articles featured on AT&T’s website.
The portraits went through a four-part process of thumbnail, tight sketch, color study and final image where we combined important symbolism, Charles surrealist style, and AT&T branding guidelines into the final work.
