Carsyn Taylor
Art Direction & Design
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Go Reward Yourself

There's a new way to Play.

 

Go Reward Yourself Campaign

Role: Associate Creative Director, Art

ACD, Copy: Marissa Clifford ECD: Bryan Gregg CDs: Katie Edmondsen, Katie Yoder & Scott Steele Team: AD - Jameson Thornock, CW - Jess Coulout, Designers: Rossi Antunez, Kinzie Burke & Antonella Geminelli

 

The ask was to educate users on the value of Google Play Points and drive differentiation and preference for the store.

The campaign reimagined Play Points as the ultimate cultural currency—as coveted as rare jewels. It positioned Play Points as a coveted gateway to everything gamers value, spanning real-world activations to in-app experiences, all anchored by the new Google Play Point diamond at the center of the platform’s creative and the ‘Go Reward Yourself’ ethos.

In an ACD role, I oversaw creative and design teams to bring the campaign to life.