In order to bring Orlando to life in a way that transcended the other iconic brands it is known for, bvk set out to position the destination against a core human value and tap into a latent desire in today’s “to do list” society. Playfulness.
Orlando is filled with fantastical environments that transport visitors out of the “real world” and into a “story.” It’s a place rooted in creativity and which inspires incredible stories for all those who visit. After all, travel is all about telling “the” story. A tale of the places we’ve been, the people we’ve encountered and the experiences we’ve had. The very best experiences have the power to stay with us forever. So we established the Never Ending Story platform to celebrate and share the unforgettable moments that unfold every minute in Orlando.
Using the Never Ending Story platform, I helped create and develop different executions to showcase those experiences through OOH, social, and the 2015 IPW Conference in Orlando.
Role: Designer/Art Director
CD/AD: Scott Krahn
CW: Seth Gordon
OOH / Social / Experiential Design