Omaha, Nebraska has a serious STD problem – and it’s growing more serious by the day. It’s especially critical among youth aged 15-24. So, to increase community awareness around a health crisis that no one wants to talk about we opened up a series of fake storefronts in the areas with the highest STD rates. These stores, with names like Painful Itch N’ Go and The Chlamydia Management Group were designed to make people uncomfortable and get people talking. From concept to production, they were the centerpiece of a hybrid guerilla marketing/social media campaign, which included TV, Radio, Digital, billboards, and bus shelters. The storefronts proved infinitely shareable and the advertising of the fake storefronts generated big social media buzz.
Read what Adweek had to say about this campaign here.
Role: Art Director & Designer
ECD: Gary Mueller
CD/AD: Matt Herrmann
CD/CW: Nick Pipitone
Environmental / Transit / Outdoor / Social / Pre-Roll