Since 2001, the Riverwest Co-Op Grocery & Cafe has impacted the community offering not only fresh and locally produced products but also vegetarian/vegan dishes. This awareness campaign featured screen-printed posters, guerilla tactics and transit advertisements targeting nearby neighbors along with inviting new customers to experience the Co-Op.
Utilizing a series of 60’s slang, my creative strategy was to showcase the relaxed environment of the Co-Op while creating a bold and fresh look that showed the benefits to the community around them.
Role: Art Director & Designer & Copywriter
Print / Transit / Social