As Adweek, put it "Congrats, Omaha, You Now Have the Country's Most Disgusting Billboards." The "Nothing Punny" Campaign plastered clever wordplay headlines associated with STDs all around Omaha. Headlines were illustrated with a realistic flesh appearance to make them extra cringeworthy and give them additional word-of-mouth value. Just check out some of the comments on their social platforms.
Role: Art Director & Designer
ECD: Gary Mueller CD/AD: Matt Herrmann CW: Bruce Dierbeck, Evan Stremke, Matt McNulty Illustrator: Shawn Holpher Retoucher: Anthony Giacomino Pre-Roll Production: Blend Studios
Awards: Merit Award in the Graphis Advertising Annual 2017, Merit Award in the Graphis Poster Annual 2017 for "His and Herpes" and a Bronze Medal for PSA Integrated Campaign at the 2016 Milwaukee 99 Award Show.
OOH / Social / Pre-Roll