For the 10th anniversary of AT&T 28 Days, we tied history to the future by using influencers to tell stories from the past in the "History By Us" campaign. I worked closely with the creative team to art direct and produce these videos with influencers Maya Washington, Denzel Dion and Khadi Don.
Resulting in AT&T’s most successful Black History Month campaign to date with 778k views and 47k likes.
Role: Art Director ECD/SVP: Shanteka Sigers CD/Director: Carter Pagel CD: Rob Story Sr. CW: Leonard Rader Sr. AD: Sergio Gomez Designer: Claudia Aparicio-Gamundi Illustrator: Val Mayerik